About Us

IT Services

Understanding IT

News & Events



Contact Us

(702) 720-1700

  • Register

Agilitec IT Blog

2 minutes reading time (496 words)

Getting to Know Technology: A/B Testing

Getting to Know Technology: A/B Testing

The best way to attract your audience is by understanding what they want from your business. Even something as simple as changing up the color of your branding to be more inviting can be extremely helpful. This kind of process is called A/B testing, and it can help you make improvements to the way your business operates.

Defining A/B Testing
An A/B test is basically comparing two options to find out which one is better or more efficient for your purposes. A/B testing is meant to be kept simple so that there are as few variables involved as possible. A/B tests are used to make choices based on the variables, such as finding out which call-to-action is most efficient or which page layout is most effective. Option A is the way things currently are, or the control, whereas Option B should include the change, or the variables. You then expose an audience to each option in the same capacity to determine which is more effective.

Setting Up an A/B Test
While A/B testing can be used to make many different kinds of decisions, these are best handled one at a time. If multiple variables are addressed in a single test, chances are that the test won’t be anywhere near specific enough to make any well-supported decisions. A/B testing is best used when it is addressing small changes rather than large ones. You first need to identify the variable you want to test, as well as a metric that you want to measure it against. How can the change improve engagement? Can it increase the time that a user spends on the page? Can it provide a higher click-through rate? Like we mentioned before, it’s all about what you’re trying to measure or improve.

Once you’ve determined this, you want to determine what the control option is, as well as what change you want to make after that. Your control group will be what you are currently using, so keep in mind that you’ll have to judge the results of the change against this to determine if there is a significant improvement. You also need to determine the sample size, or the number of recipients who will be a part of the test. Of course, not all changes will be accurately measured by just your sample size. You might find that the study benefits a constantly running project that can collect an adequate amount of data. Before making any changes to your testing, you’ll have to figure out what your threshold for making changes should be so you don’t pull the plug on a test prematurely.

Running an A/B Test
As far as actually administering the test, you should keep the following in mind; be sure to give it enough time to collect data for your conclusion, and make sure options are tested at the same time to keep other variables from mucking up the data.

What are some ways A/B testing can help your business? Let us know in the comments.

Securing Your Email is Crucial for Your Overall Se...
Internet of Things Causing Multiple Problems


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, September 25, 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Network Security Tip of the Week Technology Security Privacy Internet Tech Term Mobile Devices Internet of Things Best Practices Communications Business Management Productivity IT Support Data Backup Efficiency Data Recovery Managed IT Services User Tips Email Data BDR Malware Cybersecurity Small Business Business VoIp Saving Money Browser Hardware Router Business Computing Smartphones Information Google Managed IT services Backup Collaboration Hackers Communication Users Innovation Managed Service Cost Management Bring Your Own Device Devices Vulnerability Automation Data Breach Passwords MSP Cloud Redundancy Windows 10 Software Network Networking Outsourced IT Mobile Device Operating System Phishing Smartphone Updates Disaster Recovery Workers Jun 27 2018 11:00 AM Pacific Wireless Charging Big Data App Antivirus IT Services Flexibility Computing Applications Content Filter O 365 versions Instant Messaging Office 365 Remote Computing Budget Workplace Tips Marketing Analysis OneNote Vendor Printing Hybrid Cloud Spyware History Wireless Internet Amazon SaaS Monitoring IoT backup files Holiday WPA3 Microsoft Word Chromebook Unified Communications Apps The Internet of Things Projects Cortana Social Media Education Blockchain Hosted Solutions Evernote Employee-Employer Relationship Gamification Virtual Assistant intranet Android Software as a Service Best Practice Management eWaste Office Online Cybercrime File Storage Maintenance Smart Tech Law Enforcement Students Cloud Computing Testing Google Assistant Business Technology Spam Wireless Technology Computer Alexa for Business Data loss Bandwidth Money team chat Project Management Microsoft Office Server Connectivity Microsoft Update Data Privacy Upgrade Two-factor Authentication Mobile Device Management Cleaning Camera Value Charger Windows WannaCry Financial Technology Travel Virtualization Excel Augmented Reality Alert Streaming Media Managed Service Provider Employer-Employee Relationship Social Engineering App store Quick Tips Twitter IT budget Remote Monitoring Computer Forensics Edge Patch Management Hard Drive Data Security Mobile Security Artificial Intelligence Thank You Proactive Company Culture Legal Data Theft Identity Congratulations Wi-Fi Managing Stress Language Gmail Ciminal Safety Business Continuity Identities Printers Regulation Risk Management Gadgets Tech Support Application Vendor Management Ransomware Websites Data Protection Compliance Wasting Money Fraud Memory Financial Device Security Virus PowerPoint

Latest News & Events

Join Us On July 25, 2018 At 11AM Pacific Time For A Free 30-Minute Educational Webinar On How To Reduce The Number Of Meetings You Have And Make The Meetings You Do Have Much More Effective.  AgendaIntroMicrosoft Teams and Office ...

Contact Us

Learn more about what Agilitec IT can do for your business.

Call Us Today
Call us today
(702) 720-1700

5215 Ponderosa Way
Suite D

Las Vegas, Nevada 89118