About Us

IT Services

Understanding IT

News & Events



Contact Us

(702) 720-1700

  • Register

Agilitec IT Blog

Getting to Know Technology: A/B Testing

Getting to Know Technology: A/B Testing

The best way to attract your audience is by understanding what they want from your business. Even something as simple as changing up the color of your branding to be more inviting can be extremely helpful. This kind of process is called A/B testing, and it can help you make improvements to the way your business operates.

Defining A/B Testing
An A/B test is basically comparing two options to find out which one is better or more efficient for your purposes. A/B testing is meant to be kept simple so that there are as few variables involved as possible. A/B tests are used to make choices based on the variables, such as finding out which call-to-action is most efficient or which page layout is most effective. Option A is the way things currently are, or the control, whereas Option B should include the change, or the variables. You then expose an audience to each option in the same capacity to determine which is more effective.

Setting Up an A/B Test
While A/B testing can be used to make many different kinds of decisions, these are best handled one at a time. If multiple variables are addressed in a single test, chances are that the test won’t be anywhere near specific enough to make any well-supported decisions. A/B testing is best used when it is addressing small changes rather than large ones. You first need to identify the variable you want to test, as well as a metric that you want to measure it against. How can the change improve engagement? Can it increase the time that a user spends on the page? Can it provide a higher click-through rate? Like we mentioned before, it’s all about what you’re trying to measure or improve.

Once you’ve determined this, you want to determine what the control option is, as well as what change you want to make after that. Your control group will be what you are currently using, so keep in mind that you’ll have to judge the results of the change against this to determine if there is a significant improvement. You also need to determine the sample size, or the number of recipients who will be a part of the test. Of course, not all changes will be accurately measured by just your sample size. You might find that the study benefits a constantly running project that can collect an adequate amount of data. Before making any changes to your testing, you’ll have to figure out what your threshold for making changes should be so you don’t pull the plug on a test prematurely.

Running an A/B Test
As far as actually administering the test, you should keep the following in mind; be sure to give it enough time to collect data for your conclusion, and make sure options are tested at the same time to keep other variables from mucking up the data.

What are some ways A/B testing can help your business? Let us know in the comments.

Securing Your Email is Crucial for Your Overall Se...
Internet of Things Causing Multiple Problems


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Thursday, January 17, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Network Security Technology Security Internet Privacy Tech Term Communications Mobile Devices Productivity Internet of Things IT Support Malware Efficiency Best Practices Data Backup Data Recovery User Tips Email Business Management BDR VoIp Browser Managed IT Services Hardware Data Google Windows 10 Cybersecurity Hackers Business Small Business Saving Money Phishing Upgrade Business Computing Smartphones Router IT Services Backup Managed IT services Information Collaboration Communication Outsourced IT Automation Mobile Device Vulnerability Data Breach Cost Management Bring Your Own Device MSP Innovation Users Managed Service Passwords Workplace Tips Spam Cloud Redundancy Software Project Management Network Networking Computer Devices Updates Financial Technology Flexibility Computing Workers Camera Windows Wireless Charging Telephone Streaming Media Managed Service Provider App Travel Windows 7 Disaster Recovery Spyware Augmented Reality Jun 27 2018 11:00 AM Pacific Analysis IoT Office 365 Smartphone Marketing Hyperlink Content Filter OneNote Apps Conferencing Remote Computing Applications O 365 versions Blockchain Hosted Solutions History eWaste Holiday Microsoft Word Instant Messaging Printing Hybrid Cloud intranet Android The Internet of Things Budget Law Enforcement Cortana Social Media Monitoring Evernote Vendor Wireless Internet Amazon Touchscreen Chromebook Unified Communications Best Practice SaaS backup files Cloud Computing Cybercrime Maintenance WPA3 Data loss Projects Education Update Data Privacy Management Ransomware Employee-Employer Relationship Gamification Virtual Assistant Display Smart Tech Software as a Service Office Online Mobile Device Management Cleaning Wireless Technology Students Server File Storage Google Assistant Business Technology Two-factor Authentication Money Virtualization Testing Alexa for Business Charger Co-Managed Services Connectivity Microsoft Operating System WannaCry Bandwidth team chat Scam Antivirus Excel Alert Microsoft Office Value Big Data Financial Memory Edge Patch Management PowerPoint Data Security Mobile Security Employer-Employee Relationship Proactive Twitter Quick Tips Remote Monitoring Legal Data Theft Thank You Identity Hard Drive Wi-Fi Computer Forensics Language Artificial Intelligence Identities Company Culture Ciminal Safety Congratulations Tech Support Risk Management Managing Stress Gadgets Business Continuity Fraud Websites Gmail Device Security Virus Printers Regulation Application Vendor Management Social Engineering App store Data Protection Compliance Wasting Money IT budget

Latest News & Events

Join Us On July 25, 2018 At 11AM Pacific Time For A Free 30-Minute Educational Webinar On How To Reduce The Number Of Meetings You Have And Make The Meetings You Do Have Much More Effective.  AgendaIntroMicrosoft Teams and Office ...

Contact Us

Learn more about what Agilitec IT can do for your business.

Call Us Today
Call us today
(702) 720-1700

5215 Ponderosa Way
Suite D

Las Vegas, Nevada 89118